Marketing Strategist & Analytics Professional Driving Data-Backed Growth
Meet Alizah Thornton!
Marketing Strategist & Analytics Professional
Hello there!
My name is Alizah Thornton (pronounced "Uh-Lee-Zah").
With over 10 years of experience in digital marketing and analytics, I've helped dozens of B2B and B2C organizations turn strategy into action and deliver measurable business results.
I specialize in analyzing data, optimizing marketing campaigns, and improving customer journeys—bridging the gap between insights and execution. Having worked as a content writer, account manager, and strategist, I bring a well-rounded perspective and leverage AI tools to surface insights faster, giving teams clearer direction for smarter decisions.
If you’re looking for someone who can identify performance gaps, uncover growth opportunities, and drive measurable impact, let’s connect.
I’m open to full-time, contract, and consulting opportunities.
Recent Professional Experience
Lenovo (April 2024 - Present) | Customer Lifecycle Specialist |
The Erica Rawls Team | Digital Marketing Manager/Strategist |
WebFX | Digital Marketing Account Manager (Client Facing) |
Bravo Group, Inc | Email Marketing Specialist |
Core Skills & Compentencies
Search Engine Optimization (SEO/SEM) | Customer Lifecycle & Email Marketing (B2B/B2C) |
Data Analysis (GA4), Performance Measurement & Reporting | Business & Marketing Strategic Alignment |
Content Development & Content Marketing Straegy | Internal Process Optimization & AI Tools |
📊 Case Studies — Driving Measurable Results
See how I turn strategy into action. From global internal campaigns to automated lifecycle marketing and optimized trial nurture funnels, I deliver real, measurable outcomes for businesses.
Explore 4 in-depth case studies showcasing how I’ve helped organizations engage employees, increase revenue, and improve funnel performance:
Speaking & Thought Leadership
Guided by my motto, “Make Marketing Meaningful,” I share insights on integrating email, SEO, and advertising into cohesive strategies that drive results while connecting authentically with audiences.
Webinar Presenter, 2024
“The Synergy of SEO, Ads & Email: Converting Web Traffic into Loyal Subscribers”
As part of the Email Never Sleeps series, sponsored by iPost. It received 2,000+ YouTube views.
(Watch a replay of the webinar on IPost.com and YouTube!)
Women of Email
Speakers’ Bureau Panelist, 2021
“Why the End of Third Party Cookies is Good News for Email”
Emfluence & Women of Email Webinar
(June 9, 2021)
(Watch an on-demand replay of the webinar!)
