Driving Retirement Community Sales with SEO and Google Ads

01 — Goals

Increase brand awareness and organic search visibility for its new retirement community, Sycamore Springs.

Leverage SEO and Google ads to generate qualified leads.

Sell 50 homes at Sycamore Springs retirement community.

02 —Challenges

• Selling 50 homes in the new retirement community, Sycamore Springs.

• Targeting a niche, high-net-worth audience with specific preferences.

• Nurturing leads through a lengthy sales process lasting up to two years.

• Lacking direct website access for on-page and technical SEO implementation

03 —Role & Recponsibilties

• Led SEO digital marketing strategy and Google Ad campaign management as client-facing account manager.
  

• Coordinated with web developer to implement SEO recommendations.

Strategy & Execution

• Google Ads Campaigns (Search & Display):
  Targeted keywords aligned with audience interests and search intent to drive qualified leads and support the sale of 50 homes.
  

• SEO Content Strategy:
  Created educational content highlighting what a retirement community offers to boost organic rankings, attract prospects, and increase awareness.
  

• Keyword Research for SEO & Google Ads:
  Conducted in-depth research to align keywords with buyer intent at different funnel levels, supporting both paid and organic lead generation.
  

• On-Page & Technical SEO Recommendations:
  Delivered clear, actionable briefs to the website developer specifying exact on-page and technical updates needed to improve search visibility and generate leads.

Results

The combined efforts resulted in increased brand awareness, organic website traffic, and a ultimately led to 64% of the available homes being sold (32 of 50) during my time as the account manager.